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Analytics



Google Analytics could be used to understand performance, costumers and there costumer experience. It can help us to develop and understand what ads work and not, identify errors and develop our products. 

I am currently in charge of a streetwear company's Google Analytics and I am gathering information their costumers to create costumer profiles and costumer personas. 

Lets take a look at their analytics and see what information I can collect to start of with the absolute basics to create customer personas, and what the information could be used for. 

Age could be important and impact many things in your marketing strategy, age could decide on how you use your language when communicating with your costumers, what channels you use to get in touch with them and what kind of design you use on your content to drag attention to your website. 

If you are using targeting marketing you ill get the chance to modify your content to fit the targeted age-group.




Gender is not important for all companies to have in mind when creating costumer personas. For the company that I am working towards, the  street wear accessories  they sell is gender neutral, but when looking at their analytics I see that the majority of people visiting their webpage is female. It could be of importance to look over why these gender neutral products is not as popular for the males as for the females. 
Where do your costumers live? This could be of importance for many different reasons, one of them is for the more classical marketing like posters and the one used in or outside of the physical shop that is placed in. But also in terms of what language you use and trends or polarized questions that you need to take in consideration when you try to catch the attention of your consumers. 



Based on the information you can develop your costumer personas with what their interests are, what they do for a living, how their family constellation look like. You can be as specific as your products need you to be in order to reach your costumers with the best marketing possible. 

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